The House Residency
60 days inside the House.
A rotating retail residency for product-based brands ready to see what happens when their products meet real shoppers.
What it is
Every 60 days, a new group of selected brands moves into the gift shop inside Cool Girls Create House.
Your products get a real retail test without taking on your own storefront. We track what sells, what shoppers ask about, and what you may want to change next.
What comes with your 60 days
- Retail placement inside the Cool Girls Create House gift shop
- Product display in a curated shop setting
- Brand or product story signage
- Sales tracking and shopper feedback
- Residency class launch and House promotion
- Opportunity to be featured in House content
- Access to select shopping moments and activations
- End-of-residency recap to help you decide what comes next
Would your brand fit in the House?
We’re curating a rotating mix of 10 to 12 product-based brands at a time.
Think giftable, shelf-ready products that feel at home in a creative clubhouse for women.
- Gifts and small goods
- Books, journals, cards, and stationery
- Candles, home goods, and decor
- Beauty, self-care, and wellness products
- Art, prints, and creative objects
- Accessories and lifestyle goods
- Packaged food or beverage products that fit the setup
- Memphis-made, Black-owned, women-owned, and local creative brands
Before you apply
This is for brands that are ready to test retail, not just get products on a shelf.
- You sell physical products
- You can provide enough inventory for the 60-day residency
- Your products are shelf-ready with clear pricing
- You are open to shopper feedback
- You can help promote your residency class
- You want to learn how your products perform in a physical shop
How it works
- Apply when the next residency class opens
- We curate the class for product fit, readiness, and the overall shop mix
- Selected brands confirm inventory, pricing, and product story details
- Your products move into the House for 60 days
- We track sales, questions, and shopper response during the residency
- You leave with a recap of what happened and what to consider next
Interested in the first residency?
Class 01 will be the first group of brands to move into Cool Girls Create House.
Get the application, pricing, dates, and final residency options when they’re released.
Quick questions
It is a 60-day retail test for selected product-based brands inside Cool Girls Create House.
No. Shelf placement is part of it, but the residency is built around product testing, shopper feedback, brand visibility, and learning what moves in a real setting.
No. You need to have a product that is ready enough to sit on a shelf, clear pricing, enough inventory, and a willingness to promote and learn.
Women-owned, Black-owned, Memphis-made, and local creative brands with giftable, shelf-ready products are a strong fit.
Pricing details will be shared with the Residency Class 01 application information.
Cool Girls Create House is a creative clubhouse for women with a curated local gift shop inside.